What mom hasn't told you about building in consumer crypto

gm,

Some of you here might know me as a "guy who runs Kiwi". Been working on this Ethereum Hacker News startup for about 2 years, but left this June. That gave me some time to reflect on both my experiences and hundreds of conversations with other consumer crypto builders I had since I joined the space.

Based on that I wrote an essay explaining how to avoid multiple 'fake PMF' signals, where you think "I am on track to something!" but you're just wasting time.

I think it's a huge problem in crypto and Ethereum, so if you're a builder, I hope this essay is going to help you.

(I think even investors might find it useful, as it helps to understand when project's growth is not real)

You can read the post here:
https://kanfa.macbudkowski.com/building-consumer-crypto