Ripple has completed the acquisition of non-bank prime broker Hidden Road and immediately rebranded the business as Ripple Prime. The rebrand positions Ripple to expand deeper into prime brokerage services while linking the business to its wider digital asset ambitions.
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Hidden Road Officially Transitions to Ripple Prime
With the rebrand to Ripple Prime, the company becomes a crypto-focused firm that owns and operates a global prime broker spanning several asset classes. Hidden Road’s services covered clearing, financing, and prime brokerage across FX, digital assets, derivatives, swaps, and fixed income.
According to the company, the business has reported a threefold increase in activity since the acquisition was announced, and Ripple expects further growth under the Ripple Prime brand.
Ripple intends to link its existing digital asset infrastructure to Ripple Prime. This includes payments, crypto custody, its stablecoin RLUSD, and the use of XRP. The company also plans to apply blockchain capabilities across the prime brokerage unit to streamline operations and lower costs.
RLUSD Usage Expands Through Ripple Prime
Ripple sees the rebranded platform as a key channel for institutional use of its stablecoin, RLUSD. Clients use it as collateral for various prime brokerage products, and some derivatives customers have chosen to keep balances in RLUSD. Adoption is expected to rise over the coming months.
Ripple Prime is the latest addition to Ripple’s expanding institutional portfolio. In the past two years, the company has announced several acquisitions, including treasury management provider GTreasury, payments platform Rail, Standard Custody, and Metaco.
Integration between the teams is reportedly underway following the rebrand. Hidden Road founder and CEO Marc Asch is now working closely with Ripple CEO Brad Garlinghouse and the leadership team as Ripple Prime begins its next phase under the new name.
Immediately following the acquisition, Hidden Road introduced a new digital asset swaps prime brokerage service tailored for the U.S. market. This service enables U.S.-based institutional clients to trade cash-settled OTC swaps across a broad range of major digital assets through its FCA-regulated entity, Hidden Road Partners CIV UK Ltd.
This article was written by Jared Kirui at www.financemagnates.com.
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